Qualitative Research

In Perception we believe that carrying out a Qualitative Research depends on an open look to the richness and complexity of the consumers we talked to. That means always having in mind that people are unlimited combinations of affections, passions, feelings and perceptions about the world. And that, to understand them, it is necessary to know how to observe, ask and listen in a specialized and precise way. Lastly, we believe that having empathy for what we listened and observed is essential to be able to transform the obtained information in real knowledge for our customers.

Ethnographic applied to market research

Observation and direct interaction with a determined group of interest, through visits to the customers' house, diverse interaction via mobile, purchases supervision, direct testimony of their habits and behaviors.

Creation Brainstorming

Brainstorming with the customer team to generate ideas and to solve great challenges.

Co-creator groups

in this step; the customer is treated as an "active partner" of the project team in the refinement of concepts and in the solution of great challenges. They participate in the process by creating, interfering and reassessing what was modified from the consumer's opinion.

Bulletin boards

The respondents are regularly connected to an online platform for a period of a few days and they perform tasks, answer questions, interact to each other.