A NEW BRAND...

Around 2017, Perception, a company that is referenced by its technical competence and flyfrog, exponent of the market of qualitative and quantitative marketing research, united forces to offer the market a new proposal of services and customized attention.

Our challenge was to build a brand that represented both companies. During the process, we used our expertise in research to line the concept that would unite the best of Perception and flyfrog.

A brand that translated our business vision, a design that represented our corporative identity and market positioning.

A new brand converges to a significant leap in the research market, dominating innovations that leap ahead (leapfrog) from the old leaders with solutions for the information challenges of the clients.

Perception, flyfrog or a new name? The decision of keeping the brand perception was based in its meaning: technical capability + consumer perception.

LEAP: A leap with orange trail alludes to the creativity and innovation of its experts in sensory, qualitative, quantitative, statistic and neuroscience of the consumer. Working together, making the result of their work together greater than the sum of their individual works.

FROG: An origami and a frog, symbols of transformation. We transform ideas and challenges into solutions activated by new techniques to understand the consumers.

Meet our brand

Luciane CASULLi

Communication Marketing

Communication Marketing Coordinator for over 6 years in Perception, and also of the other companies of the Group Investiga.