RESEARCH MONITOR - Reveals that crisis and commitment create a more conscious consumer
Even if people comment a lot about the end of loyalty to the brands, a clear positioning, with consistent architecture and a reputation solidly built still make a difference. This is the main lesson from the research “Monitor – Reputation”, developed and performed by the companies Perception and Engaje! Comunicação.
The study aimed to map the factors that guide the shopping decisions of the Brazilians in many categories of products and services in the current economic situation, as well as the importance of the image and the reputation in consumption.