“How to ensure the quality during the whole collection process of the study and trust the data collected?” These questions are very common when we are with clients, or even when we talk to friends.
There are, indeed, a lot of stories of fraud and manipulation of study data. But, then, how to guarantee that this does not happen?
It is very important that these doubts are clarified so that the data collected are used with confidence for the business strategy of the clients. It is, surely, a challenge that deserves all the attention!
The quality processes must not be faced through the bureaucracy lens, but as a way of ensuring that the material collected is actually the opinion of the consumers about a brand or service: the results must have the potential that they propose, being the base of strategies and insights of the company.
Incorporate a routine of processes and practices to guarantee excellence and quality in the collection.
As investigators, we investigate everything... Each detail in the research processes does not pass by without a double checking or verification.
Proximity during collection: we do not just stand behind the computer, we follow-up the day-to-day of the study, we supervise field work, we are present.
Verification of the interviewed: we call to verify the profile information and to ensure that the sample reflects the target designed for the study.
Verification of the interviews: we listen to the interviews conducted, guaranteeing that the questionnaire was applied correctly according to planning and to the structure.
We are obsessed! We do not let our guard down!
In the end, the goal is to always deliver a quality material, that is reliable and helps reaching the objectives of our clients.
