WHAT DO WE SEEK?
RESPONSES THAT CAN BE TRIGGERED:
We help our clients with their market challenges, with executive responses that can be triggered, but with analytic depth.
RESPONSES OF BUSINESS:
We answer the main business questions of our clients and not only to research briefings.
Our approach is multidisciplinary, employing a combination of quantitative and qualitative tools, multidiverse statistics, applied neuroscience, semiotics and semantics.
All the tools may be applied with the following objectives of obtaining of market knowledge:
BRAND ARCHITECTURE AND POSITIONING
Which attributes are relevant and differential to the consumers; what are the unattended needs.
Which are the attributes that really make your brand different, as opposed to those that are fundamental, but defining for the category, to define the architecture of the brand.
BRAND POSITIONING AND IMAGE
What is the positioning perceived for all the brands of the marked and opportunities of positioning and launching. White spaces.
Looking diagnosis and emotions evoked by the material. Capacity of calling the attention, engaging and communication.
Diagnosis of the communicational elements.
What is the order of decision drivers on the trajectory of the decision of the consumer. What to prioritize in communication and disposition on POS.