MARKETING RESEARCH

WHAT DO WE SEEK?

RESPONSES THAT CAN BE TRIGGERED:

We help our clients with their market challenges, with executive responses that can be triggered, but with analytic depth.

RESPONSES OF BUSINESS:

We answer the main business questions of our clients and not only to research briefings.

Our approach is multidisciplinary, employing a combination of quantitative and qualitative tools, multidiverse statistics, applied neuroscience, semiotics and semantics.

All the tools may be applied with the following objectives of obtaining of market knowledge:

MARKET OPPORTUNITIES

EXPLORATORY STUDIES

Investigating needs, habits, language and behavior of the consumers; comprehending the process and dynamics of the buying and using of products; distinctive attitude attributes.

HABITS AND ATTITUDES

Getting to know the market, map the brands, raise needs and opportunities (white spaces), aiming the definition of business strategies.

ATTITUDINAL SEGMENTATION

Comprehending the different groups of consumers and their peculiarities, aiming to develop stratified strategies of communication and positioning.

CONJOINT

Which features of the product define the preference of the consumer, to orient the development.

PRICE ELASTICITY

For the definition of the price to be set, aiming to optimize the choices, with better results in volume and/or value. What is the value perceived by my brand. Does it allow an increase of price?

BRAND STRETCH

To survey and evaluate possible ways of line expansion for the brands, aiming innovation/renovation of portfolio and future development of products and services.

LINE OPTIMIZATION

Seeks for the best combination between products or variants, aiming a bigger coverage of the target public and smaller line complexity.

BRAND ARCHITECTURE AND POSITIONING

EXPLORATORY

Which attributes are relevant and differential to the consumers; what are the unattended needs.

DRIVERS

Which are the attributes that really make your brand different, as opposed to those that are fundamental, but defining for the category, to define the architecture of the brand.

BRAND POSITIONING AND IMAGE

What is the positioning perceived for all the brands of the marked and opportunities of positioning and launching. White spaces.

COMMUNICATION

Looking diagnosis and emotions evoked by the material. Capacity of calling the attention, engaging and communication.

Diagnosis of the communicational elements.

SHOPPER AND POS

SHOP ALONG AND MOBILE ETHNOGRAPHY

Investigate in depth the motivations and the shopper behaviors. Survey subsides for the construction of the decision tree.

POS OPTIMIZATION

Which is the best disposition to improve visibility, desire and purchase. What are the best materials and dispositions to improve sales.

CONSUMER JOURNEY

Since the tree until the moment of closing the purchase.

DECISION TREE

What is the order of decision drivers on the trajectory of the decision of the consumer. What to prioritize in communication and disposition on POS.