Over the last few weeks, since the report of the first cases of infection by the COVID-19 in the country, we performed many online and telephone field studies, in quantitative and qualitative projects, all of them respecting the social distancing guidelines.
Our main lesson was that people are willing to participate and very available to talk about various subjects. We saw women consumers receptive and engaged to take part in studies and avid to discuss other themes.
Due to this, we have shared some feedback from the subjects, which leaves us with a very clear message. Yes, it is possible to answer to an online or telephone questionnaire, with focus and safely, and there are many subjects that can be discussed in the moment.
"I loved participating in the study and I feel that I helped, because I answered with honesty about the product." (Fabiana, class A, 39 years old, SP)
"It helped taking the focus from this critical moment and the study changed the focus to the day-to-day care; I even prefer the study over the telephone, because I could schedule a time to give an attention that, on-site, I wouldn’t be able to due to the hurry of the day-to-day." (Helia, class B, 31 years old, SP)
"People are so overcharged, scared and having a hard time during this period, participating in the study made me feel better, calmer and made me see that research companies are worried about lives." (Thaise, class C, 30 years old, SP)
"I think it’s very important that the company is worried about performing the second stage through telephone, because this shows the worry and care with it and with those who make the study; it was good to participate in the study and also to interact with other subjects in a very tense moment and the study helped me distract myself with other subjects, escaping the epidemic focus." (Beatriz, class B, 26 years old, SP)
As we learned with our research “Opinions and Attitudes of Consumption Covid-19”, the world will not be the same after the pandemic, and the research world will not be an exception. Thus, it is important that we are prepared for new and creative ways of doing research, always aiming to seek transforming insights, data quality and the safety of all of those involved.
