STORYTELLING...

Storytelling means the capacity of creating a narrative telling relevant stories.

As investigators, we work to completely understand people’s opinions: we go to the detail and seek understanding the whys. Curiosity moves us and takes us beyond, and in this process, we collect a lot of information.

This amount of information collected generates a great data volume: many are the questions, crossings and possibilities from the interviews. This data volume can be worked in many ways. Opening all the possible crossings, all the breaks, generating a presentation of 100 slides... But is this the best way?

We know that our clients have very busy schedules, and among the main complaints, it is common to hear that, in general, the presentations are very long, tiresome and that there is, especially, a lack of direction of the content.

And we agree with that. We believe it is necessary to translate all these data collected, and not only bring many slides, a lot of charts, all the crossings. How to do that? Transforming these data into a story!

Stories engage, generate curiosity, interest and connect deeply with people.

Working the data and building a presentation with a narrative, knitting together all the questions from the relevant points and the discoveries observed in the crossings, developing a creative layout and with ludic visual elements, providing a pleasant experience to the clients.

Complex data that, if analyzed correctly, are transformed into stories.

It’s not about directing the data, but studying and transforming them, focusing on the objective of the client and, this way, making the presentation moment richer, with important discussions from relevant insights.

Estela BRUNHARA

Project Manager

Project Manager Has been acting in the field of market research for 10 years, and is in Perception for 3 years. Graduated in Social Sciences by UNIFESP, with emphasis on Sociology.