HEALTH

H2H, in 2019, joined Perception and Group Investiga. We are a company specialized in studies on the whole Healthcare chain: pharmaceutical laboratories, physicians, patients, private and public paying sources, ingredients manufacturers. With action both on the OTC Segment as on Ethics. Our proposal is to always offer a customized work, with high-expertise in the health segment.

HOW WE THINK

Companies are not just Companies

+ Individual human history that determines interests and the degree of personalization of their projects.


Understanding
people +

Knowledge as a strategic basis for + actions

Understanding why people get close or distant from the brand, of the products or services

DIFFERENTIALS

EXPANDING POSSIBILITIES ON THE HEALTH AREA
30 years
of expertise in the Health area

Physicians, paying sources,
patients, associations - private
and public segment.

Innovating Techniques

Applied Neuroscience (Facial Coding, Eye Tracking, Semantic Analysis and Semiotics)

Focus on prescribed products

SOLUTIONS IN HEALTH CARE

HOSPITAL

PATIENTS

PAYING SOURCES

(Public and Private)

DIAGNOSTIC SERVICES

ASSISTENCE BODY

• PHYSICIANS

EQUIPMENT AND TECHNOLOGY

PATIENTS ASSOCIATION

  • SEMIOTICS

  • QUALITATIVE

  • PRICE ELASTICITY

  • SENSORY

  • TURF

  • ADVISORY BOARD

  • CONCEPT TEST

  • QUANTITATIVE

  • MISTERY SHOPPER

  • CUSTOMER SATISFACTION

  • HABITS AND ATTITUDES

  • ETNOGRAPHIC APPROACH

  • BRAND STRETCH

  • SEMANTICS

  • APPLIED NEUROSCIENCE

  • GSR / Facial coding / Eye-tracking /

    Implicit Association / E.E.G.

  • COMMUNICATION

  • Campaign Test / Promotional Material Test