H2H, in 2019, joined Perception and Group Investiga. We are a company specialized in studies on the whole Healthcare chain: pharmaceutical laboratories, physicians, patients, private and public paying sources, ingredients manufacturers. With action both on the OTC Segment as on Ethics. Our proposal is to always offer a customized work, with high-expertise in the health segment.
HOW WE THINK
Companies are not just Companies
+ Individual human history that determines interests and the degree of personalization of their projects.
Understanding
people +
Knowledge as a strategic basis for + actions
Understanding why people get close or distant from the brand, of the products or services
DIFFERENTIALS
EXPANDING POSSIBILITIES ON THE HEALTH AREA
30 years
of expertise in the Health area
Physicians, paying sources,
patients, associations - private
and public segment.
Innovating Techniques
Applied Neuroscience (Facial Coding, Eye Tracking, Semantic Analysis and Semiotics)
Focus on prescribed products
SOLUTIONS IN HEALTH CARE
HOSPITAL
PATIENTS
PAYING SOURCES
(Public and Private)
DIAGNOSTIC SERVICES
ASSISTENCE BODY
• PHYSICIANS
EQUIPMENT AND TECHNOLOGY
PATIENTS ASSOCIATION
SEMIOTICS
QUALITATIVE
PRICE ELASTICITY
SENSORY
TURF
ADVISORY BOARD
CONCEPT TEST
QUANTITATIVE
MISTERY SHOPPER
CUSTOMER SATISFACTION
HABITS AND ATTITUDES
ETNOGRAPHIC APPROACH
BRAND STRETCH
SEMANTICS
APPLIED NEUROSCIENCE
COMMUNICATION
GSR / Facial coding / Eye-tracking /
Implicit Association / E.E.G.
Campaign Test / Promotional Material Test
